/** Google Analytics Tracking Code Begins Here **/ /** Google Analytics Tracking Code Ends Here **/

Amazon Delivery Service Poses Brand Risk

Amazon’s brand risk goes well beyond a tech snafu on Amazon Prime Shopping Day because of the Amazon Delivery Service partnership opportunity. This became obvious to me yesterday as I waited in a restaurant’s foyer to escort me to their patio to meet some friends.

Without a host in sight, I was thankfully distracted by an Amazon delivery driver who walked in, decked out with an Amazon t-shirt and carrying a big box covered with the familiar Amazon smile.

Excited to see my first official Amazon driver, I asked, “How’s it going?”

“Truthfully, it’s been a rough day.”

Being the day-after Amazon Prime Day, the volume of packages needing delivery was high and with no depot in the city, there was an extra delay waiting for the packages to arrive before she could start. We talked for a bit before she took the initiative to go find an employee who could sign for the package. Her sidekick was left to chat with me further. He and I engaged in small talk about the deliveries they’d already made. (For example, a blender for another location.)

Both were exceptionally pleasant.

Here’s the risk.

What if she was rude instead of being pleasant about how tough a day it’d been? We’ve all seen that happen, haven’t we?

What if she swore? What if she got snippy because the hosts at this restaurant were missing in action and we were forced to wait longer than was appropriate? What if he divulged a product delivery story that was less vanilla than a blender to a restaurant?

In my book, From Business Cards to Business Relationships: Personal Branding and Profitable Networking Made Easy (John Wiley & Sons, 2012) I wrote about how the greatest influence on a company’s brand is determined by a person’s most intimate connection with the business. Back then, because I spoke for a lot of financial companies, I used the example of a bank that invests in brand development through advertising and sponsoring little league. If the bank manager turns into a jerk on the sidelines of the soccer field, then the goodwill is counteracted, and the gut reaction people have about the bank is negatively influenced. No logo placement can make up for an employee who acts unprofessionally in public.

When employees wear a company’s logo, there is even more brand risk because there is no hiding their affiliation. People don’t separate the person from the brand.

An entrepreneurial client bought a delivery van. When I asked if he was going to brand it with his logo, he said, “Never.” When pressed why, his answer was simple. “Why would I add that brand risk to my business? All it takes is for my truck to end up in a ditch and we’d be on the 6:00 news. While I trust my employees, people have bad days, make bad lane changes; they have amygdala hijackings and accidents happen. Putting my logo into that mix of unknown factors is a risk I can easily avoid.”

It stuck with me.

In today’s world where everyone is a videographer, capturing the world’s most unforgiving moments in high-definition, how will Amazon control these unknown factors? The training that’s needed to protect their brand at the grassroots level, will go well beyond customer service training for Amazon delivery service partners. It’s anger management. It’s everyday resilience in the face of frustrations like traffic jams, tight loading zones, personal problems, and MIA hosts who should be faster at signing for packages.

Amazon, for the most part, has managed well with their image, but as they decentralize their brand by encouraging franchise type business opportunities through a network of Amazon Delivery Service Partners, they will lose influence and control.

Now, not only do we get to do the annoyed eye roll at delivery trucks blocking traffic, Amazon trucks will be part of the annoyance. While we’ve come to accept the reality of this from delivery icons like Fed Ex and UPS, we aren’t desensitized to Amazon’s logo being in the streets yet. Until the shiny-newness of their logo being in communities dulls, Amazon is primed to take a hit on their brand. (Sorry, couldn’t resist the pun. #notsorry)

It only takes one in-the-field snafu to start chipping away at Amazon’s iconic brand. In history, we have seen the greatest of brands falter – and I wonder if this is the opening that competitors need to poke holes in the reputation of the giant.

Time will tell.

010: Joe Fox The Reality of Being a Leader

Joe Fox, “Leadership is not about the title. It’s about caring, and about humanity, love, and nurturing people.”

In this episode, Allison Graham and Joe Fox discuss:
  • Becoming a leader and how the concept has evolved for him over the years.
  • How to deal with others who want to bring everyone else down.
  • What happens when you can’t bounce back from something, and how it affects you.
  • How police officers have to balance their emotions.
Key Takeaways:
  • You should be what you want to see in the world.
  • Leaders need to have confidence and be willing to be vulnerable when it’s appropriate.
  • You can take something hard in life and have it improve and push you.
  • Choose to be part of the solution instead of playing victim.
Connect with Joe Fox:
Twitter:  @joefox
Facebook:  Joseph Fox
Check out Allison’s books:
and

 

Connect with Allison Graham:
Website: r-ninja.com/
Twitter:  https://twitter.com/allisondgraham
Instagram: https://www.instagram.com/allisondgraham/
LinkedIn:   https://www.linkedin.com/company/resiliency-ninja/
YouTube: https://www.youtube.com/user/AllisonDGraham
Email: allison@r-ninja.com

Show Notes by Podcastologist/Show Producer: Jessie Taylor

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

009: Don’t Be A Jerk While Networking

If you network for business you’re bound to meet a jerk (or a few).

What do you do when you have good, authentic intentions for networking and the person you’re meeting with has a more aggressive approach? This episode of FU-CHAAA Fridays comes from a friend’s story. After a few sentences, the woman she was networking with said, “Tell me how you’re going to put money in my pocket or you’re wasting my time?”

In this episode:

  • Why cliched advice, “Don’t take it personally” doesn’t help.
  • The four things to do when you’re networking with someone who is a jerk.
  • Important things to do, so that you don’t turn into a jerk while networking for business.
  • Three ideas of what to do so you don’t get caught in the busy-busy cycle of connecting and not making money.

Key takeaways:

  • Set boundaries when networking, including learning to say no, limit length of connection meetings, and network during times of the day when you’re not committed to high-earning activities.
  • Networking for business means you need to pay attention to the value in a connection: you can think it and plan for it, but don’t say it to the person you’re meeting.
  • Don’t place judgments, based on past bad experiences of being taken advantage of, on new connections.
  • Stop adding fuel to the fire by continually retelling your negative stories while you’re out networking for business.

Check out Allison’s books:

Married My Mom Birthed A Dog: How to be Resilient When Life Sucks

and

From Business Cards to Business Relationships: Personal Branding and Profitable Networking Made Easy

Connect with Allison Graham: 

Website: www.r-ninja.com

You Tube: https://www.youtube.com/user/AllisonDGraham
Facebook: https://www.facebook.com/resiliencyninja
Twitter:  https://twitter.com/allisondgraham
Instagram: https://www.instagram.com/allisondgraham/
Linked In: https://www.linkedin.com/in/allisongraham/  
Email: allison@r-ninja.com

Don’t miss an episode! SUBSCRIBE on your fave platform.

RSS: www.R-ninja.com/podcast
You Tube: https://www.youtube.com/user/AllisonDGraham
iTunes: http://bit.ly/RN-itunes
Stitcher: http://bit.ly/RN-Stitcher
Google Play: http://bit.ly/RN-google-play

008: Peter Shankman on Quitting, ADHD and Isolation in Biz

Peter Shankman, “Doing hurts less than quitting, so I don’t quit.”

Just some of the entrepreneurial insights from Peter Shankman who the New York Times called “a rockstar who knows everything about social media and then some.”

In this episode, Allison and Peter discuss:

  • How ignoring the haters in your life improves your life.
  • The authenticity of the company HARO and the complications involved.
  • How people who have ADHD succeed in a business environment differently than people who don’t have it.
  • What happens when someone with ADHD runs out of dopamine in their body.

Key Takeaways:

  • If they don’t matter in your life then don’t care what they think of you.
  • Stay calm when a problem arises.
  • It’s not crazy if it works for you.
  • As much as it hurts to do the race, quitting hurts even more.

Connect with Peter Shankman:

Twitter:  twitter.com/petershankman

Facebook:  facebook.com/petershankman

Website:  Shankminds.com

Email:  meagan@shankman.com

Instagram: petershankman

Check out Allison’s books:

Married My Mom Birthed A Dog: How to be Resilient When Life Sucks

and

From Business Cards to Business Relationships: Personal Branding and Profitable Networking Made Easy

Connect with Allison Graham:

Website: r-ninja.com/

Twitter:  https://twitter.com/allisondgraham

Instagram: https://www.instagram.com/allisondgraham/

LinkedIn:   https://www.linkedin.com/in/allisongraham/  

YouTube: https://www.youtube.com/user/AllisonDGraham

Email: allison@r-ninja.com

Show Notes by Podcastologist/Show Producer: Jessie Taylor

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

 

A little about Peter Shankman

The New York Times has called Peter Shankman “a rockstar who knows everything about social media and then some.” He is a best selling author, entrepreneur and corporate keynote speaker. He is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, and ADHD (Attention Deficit Hyperactivity Disorder.)
In addition to his passion for helping people and companies find success, some of Peter’s highlights also include:
• Founder of HARO – Help A Reporter Out, which became the standard for thousands of journalists looking for sources prior to being acquired three years after launch
• The ShankMinds Breakthrough Network, which is an elite, online mastermind of thought leaders, business experts, and change makers
• Faster than Normal – The Internet’s podcast on ADHD, focusing on the superpowers and gifts of having a “faster than normal brain”
Finally, Peter is a father, a 2x ironman triathlete, a class B licensed skydiver, and an avid Peloton rider. He’s based in NYC with his daughter and 19-year-old cat, both of whom refuse him access to the couch.

Subscribe Today!

 

007: Please Stop Saying Busy

How many times have people told you you’re busy? It’s like teeing up boring small talk, isn’t it? Would you like people to stop telling you how busy they are too? Leave a comment below and I’ll respond.

If you’re always complaining about being busy, beware, it can hurt your personal brand and therefore, it’s best to stop telling people you’re busy.

Welcome to this insights episode for FU-CHAAA Fridays. FU-CHAAA is the sound a Resiliency Ninja makes as it swats problems out of its way.

Never miss an episode – please SUBSCRIBE, SHARE and LEAVE A REVIEW!!

In this episode:

  • The five reasons why you need to stop telling people you’re busy.
  • How saying you’re busy puts up a barrier to connections.
  • What to say instead of saying you’re busy.
  • Why you get annoying advice from friends about how busy you are.

Key takeaways:

  • Stop teeing people up to give you annoying advice like “slow down” or “you need to relax”
  • Complaining about how busy you are hurts client relationships and can stop referrals from happening.
  • Everyone is busy, choose something more interesting to say such as, “I’m really excited about a project I’m working on.”

 

Check out Allison’s books:

Married My Mom Birthed A Dog: How to be Resilient When Life Sucks

and

From Business Cards to Business Relationships: Personal Branding and Profitable Networking Made Easy

Connect with Allison Graham: 

Website: www.r-ninja.com

You Tube: https://www.youtube.com/user/AllisonDGraham

Facebook: https://www.facebook.com/resiliencyninja

Twitter:  https://twitter.com/allisondgraham

Instagram: https://www.instagram.com/allisondgraham/

Linked In: https://www.linkedin.com/in/allisongraham/  

Email: allison@r-ninja.com

Subscribe Today!

 

close

Do you know someone who would benefit from this message? Please share!