014: Deb Gabor
In this episode, Allison Graham and Deb Gabor discuss:
- The loneliness of entrepreneurship.
- The value of surrounding yourself with others who can see what’s in your blind spot.
- The benefits of the Rockefeller Habits, Entrepreneurs Organization and EOA.
- How the imposter syndrome can keep you on your toes.
A little about Deb Gabor, Sol Marketing
Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” constructs to gain internal strategic alignment among their teams and articulate their brands to audiences. Deb and her team at Sol Marketing have led brand strategy engagements for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data and Siemens to exciting emerging brands like Hint Water and Indagare. Deb is also the author of a bestselling business book about branding called Branding is Sex and a frequent contributor and expert commentator in major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations alike frequently call on Deb as a keynote speaker and workshop leader to inspire their executives to embrace the power of branding for creating customer and shareholder value.
Check out Deb’s 8 Hour Brand https://www.8hourbrand.com/